Dimitry Morgan

About Me

Digital Marketing Strategist | SEO Expert | HVAC Veteran | Educator

Dimitry Abdo Morgan is a 47-year-old individual currently residing in San Diego, California.


Dimitry Morgan has built a diverse and unconventional career, bridging digital marketing, SEO, education, and hands-on engineering experience in some of the most demanding industries. From high-performing Google Ads and SEO campaigns to keeping the lights on at NBC Universal, Dimitry is a problem-solver, an innovator, and a force to be reckoned with—whether it’s in the world of algorithms or air handlers.

Some Places Dimitry Morgan works:

Co-Owner | COO – Denver Digital Agency (Aug 2024 – Present)


Denver, Colorado | Remote

As COO of Denver Digital Agency, Dimitry ensures operational efficiency, strategic growth, and digital dominance for clients across multiple industries. His expertise in paid media, conversion rate optimization (CRO), and behavioral marketing has positioned the agency as a leader in Google Ads, Meta Ads, and high-converting digital campaigns.

Key Contributions:

  • Lead strategist for paid media, optimizing campaigns for maximum ROI across Google, Meta, and programmatic advertising.
  • Oversees cross-department operations, ensuring seamless execution from SEO to creative production.
  • Specializes in CRO, turning ad spend into real revenue.
  • Helps businesses scale aggressively through advanced tracking, retargeting, and behavioral marketing tactics.

Co-Owner – Green Hat Local SEO (Jan 2024 – Present)


San Diego, California | Hybrid

At Green Hat Local SEO, Dimitry isn’t just playing the game—he’s rewriting the rules. Alongside co-founder Kyle Sabraw, they have pioneered an innovative SEO methodology, disrupting traditional approaches with aggressive, high-impact tactics that drive real-world rankings.

Core Strategies:

  • CTR Manipulation & Behavioral SEO – Leveraging real engagement metrics for SEO dominance.
  • Entity Stacking & Google Business Profile Optimization – Creating unshakable local search rankings.
  • Reddit SEO & Link Building Hacks – Breaking through competitive niches.
  • Hybrid Black Hat & Grey Hat Strategies – Testing, innovating, and beating the algorithm.
  • Free Until You Rank – If we don’t deliver results, you don’t pay. Period.
  • Profit, Not Propaganda – We don’t worship Google’s algorithm updates—we break them.

Business Owner – SHG Marketing INC. (May 2021 – Present)


San Diego, California

As the founder of SHG Marketing INC., Dimitry has built a data-driven, client-focused agency specializing in SEO, paid media, and conversion optimization. His expertise spans multiple industries, including medical, legal, financial services, and home services, implementing highly profitable SEO and paid advertising campaigns.

HVAC & Facilities Engineering Background
Before becoming an SEO powerhouse, Dimitry had a distinguished career in HVAC and facilities engineering, ensuring critical infrastructure at NBC Universal remained operational.

HVAC Operating Engineer – NBC Universal (Jul 2006 – Jun 2015)


New York City, NY

  • Maintained and monitored electrical refrigeration systems in NBC’s centralized cooling plant.
  • Managed emergency generators and critical air handlers to prevent broadcast interruptions.
  • Worked with Johnson Controls & Belimo VAVs to optimize building automation systems.
  • Troubleshot pneumatic and electrical controls for large-scale HVAC and plumbing systems.

Facilities Coordinator – NBC Universal (Nov 2000 – Jun 2006)

New York City, NY

  • Handled 150+ requests daily, coordinating emergency maintenance and facilities operations.
  • Ensured executives, producers, and staff had what they needed to keep operations running 24/7.

The Shit House Gang – NBC Universal (Jul 2006 – For Life)


Rockefeller Center, NYC

Not just an HVAC engineer, Dimitry was a proud, battle-hardened member of the legendary “Shit House Gang”—an underground crew of NBC engineers wielding plungers like medieval knights. When the worst clogs struck, the Shit House Gang answered the call, ensuring that NBC’s facilities (and morale) remained unclogged and unshaken.

Education & Teaching Experience


Dimitry’s expertise doesn’t stop at marketing and engineering—he’s also an accomplished educator, shaping future digital marketers, engineers, and critical thinkers.

  • Adjunct Instructor – San Diego City College (2020 – Present)
  • Education Specialist – San Diego Unified School District (2019 – Present)
  • Social Studies Teacher – NYC Department of Education (2011 – 2015)
  • Master of Arts (MA) in Social Studies Education (Grades 7-12) – New York University

Dimitry has taught at both high school and college levels, bringing critical thinking, problem-solving, and digital literacy to students while applying his real-world industry expertise.

SEO & Digital Marketing Thought Leadership


Dimitry is the founder of the Green Hat Local SEO Group, a community dedicated to unconventional yet highly effective SEO tactics. His data-driven experimentation and hands-on testing allow him to stay ahead of Google’s algorithm updates.

This blog and community serve as a hub for:

  • SEO tests, case studies, and actionable insights.
  • Deep dives into ranking strategies, CTR optimization, and high-performing ad campaigns.
  • Cutting-edge discussions on behavioral SEO, entity stacking, and AI-driven marketing.

If you want to dominate search engines and stay ahead in the digital landscape, Dimitry’s strategies will get you there.

Industry Experience & Specialties


Dimitry’s digital marketing expertise spans multiple industries, including:

  • Medical & Healthcare – Plastic surgery, chiropractic, neuropathy treatment, medspas
  • Home Services – HVAC, tree services, painting contractors
  • Legal & Financial – Law firms, insurance agencies, financial advisors
  • Hospitality & Tourism – Vacation rentals, bars, and restaurants
  • Education & Workforce Development – Community college instruction, curriculum development

Dimitry has successfully implemented SEO and paid ad strategies that generate consistent leads, improve brand visibility, and drive revenue growth for local and national businesses.

Skills & Expertise

  • Google Ads & Meta Ads – High-converting PPC & paid social strategies
  • SEO & Digital PR – From technical SEO to CTR manipulation
  • Local SEO & GBP Optimization – Helping businesses dominate local search
  • Conversion Rate Optimization (CRO) – Data-driven tactics to increase revenue
  • Content Strategy & Link Building – Building digital authority & boosting rankings
  • HVAC Engineering & Facilities Management – Keeping complex systems running

Education Specialist at San Diego Unified School District (2019 – Present)

Adjunct Instructor at San Diego City College (2020 – Present)

Social Studies Teacher at San Diego Unified School District (2016 – 2019)

Work With Me


Dimitry blends high-level digital marketing expertise with real-world problem-solving, making him an unstoppable force in both SEO and HVAC engineering.

No Bullshit. Just Results.

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