Digital Marketing Strategist | Paid Media and SEO | HVAC Veteran | Educator
I’m Dimitry Abdo Morgan. I live in San Diego, California.
Here’s the thing. My resume looks like three different people had a meeting and decided to share one name. I spent fifteen years at NBC Universal keeping a cooling plant and a bunch of emergency generators alive in a building that could not go dark, ever. Then I taught high school. Now I run Google Ads and SEO for doctors, lawyers, and home service companies, and I’m the guy who wants to know, to the dollar, what a campaign actually made you. Turns out it’s all the same job. Something is broken, the people who own it are not sure why, and someone has to find it, fix it, and prove it worked. I’ve just gotten used to doing that with a spreadsheet instead of a pipe wrench.
Where I work now
Managing Partner, Magister Digital AI (2026 to present)
San Diego, California | Remote
Magister Digital AI is a digital marketing and AI agency I run alongside CEO Brian Hong and Michael Merlino. We serve home services, medical and dental, and legal clients, and we built the agency on three things most agencies avoid:
- Closed-loop attribution. We track every lead from the first click to the closed deal, so you know what a campaign actually returned, not what a dashboard claims.
- GEO and AEO. We get clients cited and recommended inside AI search (ChatGPT, Google AI Overviews, Perplexity), not just ranked on a results page.
- Performance-based pricing. Our fees are tied to measurable outcomes, not retainers for activity.
I lead paid media, conversion rate optimization, and tracking.
Founder, Glow Pilots
The AI Growth Partner for the Aesthetic Industry. Glow Pilots is our client-facing brand for med spas and aesthetic practices, built around the same attribution and AI search approach.
Business Owner, SHG Marketing Inc. (May 2021 to present)
San Diego, California
The agency I started on my own. Data-driven SEO, paid media, and conversion optimization across medical, legal, financial services, and home services.
Co-Owner | COO, Denver Digital Agency (Aug 2024 to May 2026)
Denver, Colorado | Remote
I was the lead strategist for paid media across Google, Meta, and programmatic. I oversaw cross-department operations from SEO to creative production, with a focus on CRO, advanced tracking, and retargeting.
HVAC and facilities engineering
Before any of this, I spent 15 years keeping one of the busiest buildings in New York running.
HVAC Operating Engineer, NBC Universal (Jul 2006 to Jun 2015)
New York City
- Maintained and monitored the electrical refrigeration systems in NBC’s centralized cooling plant.
- Managed emergency generators and critical air handlers to prevent broadcast interruptions.
- Worked with Johnson Controls and Belimo VAVs on building automation.
- Troubleshot pneumatic and electrical controls on large HVAC and plumbing systems.
Facilities Coordinator, NBC Universal (Nov 2000 to Jun 2006)
New York City
- Handled 150+ requests a day coordinating emergency maintenance and facilities operations.
- Made sure executives, producers, and crews had what they needed to run 24/7.
The Shit House Gang, NBC Universal (Jul 2006 to For Life)
Rockefeller Center, NYC
I was a proud, battle-hardened member of the legendary Shit House Gang, an underground crew of NBC engineers wielding plungers like medieval knights. When the worst clogs struck, we answered the call, keeping NBC’s facilities (and morale) unclogged and unshaken.
Education and teaching
I still teach. I’m an Education Specialist with San Diego Unified School District, currently serving as a special education case manager at La Jolla High School.
- Education Specialist, San Diego Unified School District (2019 to present)
- Adjunct Instructor, San Diego City College AIRE program (2020 to 2026)
- Social Studies Teacher, San Diego Unified School District (2016 to 2019)
- Social Studies Teacher, NYC Department of Education (2011 to 2015)
- MA in Social Studies Education (Grades 7 to 12), New York University
I’ve taught at the high school and college level, bringing real industry experience into the classroom along with critical thinking and problem solving.
Industry experience
- Medical and dental: plastic surgery, dental groups, chiropractic, regenerative medicine, med spas
- Home services: HVAC, plumbing, electrical, roofing, garage doors, pest control, landscaping
- Legal and financial: law firms, insurance agencies, financial advisors
- Hospitality: bars and restaurants
- Education and workforce development: high school and community college instruction
Skills
- Google Ads and Meta Ads: paid search and paid social that produce leads you can trace to revenue
- Closed-loop attribution and call tracking
- GEO and AEO: visibility inside AI search
- Local SEO and Google Business Profile optimization
- Conversion rate optimization
- Content strategy, schema, and link building
- HVAC engineering and facilities management
Work with me
Want to know what your marketing actually returned, down to the dollar? Talk to me at Magister Digital AI.
Run a med spa or aesthetic practice? Start with Glow Pilots.
Got a clogged drain in a historic NYC skyscraper? Call the Shit House Gang.
No bullshit. Just results.